Tech Enabled Growth Marketing

Logic Named Joe is a consultancy business run by Joe Carstairs, an experienced digital strategist, marketing leader and copywriter who has worked with a range of agencies, technology businesses, professional services firms and publishers over the last ten years.

Startups

Founder-run businesses, seeking an experienced marketer.

- Small marketing team (0-5 people)

- No experienced marketing lead

- Tech-enabled growth ambitions

- Lead generation/sales targets

Established SMES

Established businesses wanting to transform their marketing.

- Larger marketing team (5-20 people)

- Multiple product or business lines

- Digital transformation required

- Efficiency/effectiveness targets

Agencies

Creative agencies with increased digital marketing needs.

- SME sized (10-50 employees)

- Tech/finance/professional clients

- Increasing digital marketing focus

- Lacking marketing expertise

Services

Marketing strategy

Partner with a knowledgeable marketer who has designed and delivered strategies for startups, SMEs, agencies and enterprise clients.

Martech review

Growth focused teams need a finely tuned marketing technology stack. Rely on Logic Named Joe to build or optimise yours.

Content creation

Logic Named Joe can help you plan, produce and distribute regular content across owned, earned and bought channels.

Budget planning

For yearly, project or campaign plans, Logic Named Joe can assist you in forecasting costs, personnel and third party requirements.

Analytics setup

Make better decisions by designing or improving your analytics setup with the help of a data-driven marketer.

Copywriting

Access an experienced copywriter to ensure you never have to delay or miss out on PR, marketing and advertising opportunities.

“Joe is one of the smartest, most action-driven individuals I've ever had the pleasure of working with. He is knowledgeable, insightful and thoughtful when it comes to strategy, pushing boundaries but never without a sense of realism.”

Kate Greenstock, Design Director, Maido

“I worked closely with Joe for 18 months, where he carried out a range of crucial marketing functions. What always stood out was his ability to make sensible decisions, to focus on key issues and to get things done.”

Conrad Ford, Founder & CEO, Funding Options

“When Joe focuses his time and energy on a project you know it is in great hands. His ability to stay commercially focused while keeping customer needs (both internal and external) central to the project has always shone through.”

Adam Gaskell, Business Development Director, Big Radical

“I have worked with Joe on a number of web projects and found him to be extremely organised, efficient and a joy to do business with. He would be an asset to any team.”